Mid-Term Presentation & Reflection

Classmate 1

• Love the flow of the slides - a lot of research from previous work
• Even smells with the same name/type can smell different for a person depending on individual differences, how do you ensure your product targets the right people?
• A lot of potential, excited to see the actual prototype

Classmate 2

• I love how you added questions and data in the first couple of slides to introduce your research. It was a nice transition
• Great visuals in the slides. Very clearly showing (visually) what you are explaining
• Maybe you should define who this product is for to make it easier for people to understand your idea better. (Who do you imagine will use this product?)

Classmate 3

• The idea of modular scent is cool
• The visual of the slide is clear and love the precedents, it is clear to understand the connection between your idea and precedents.
• People can get personalized scent from other brands, wondering what’s the biggest difference between your diffuser and others.

Classmate 4

• I remember your storyboard from an earlier class. I think lots of things can be translated to the memories of scenes, not just some stuff that already has types of smell. Like in literature, some words about smells and scenes can also evoke readers’ association and resonance with the story; When Asian people think about the scene of childhood, it is definitely different from western places. It’s related to perception and people’s common memories. 

Classmate 5

• Amazing presentation!! I learned a lot from the visuals 
• Introduction was very clear and transition was very smooth - I was especially amazed at the connection from smell to emotion.
• It’s very effective to show 3 precedents altogether in one slide - the development of the precedents was very clear 
• Love how you translate our everyday object to the printer for each human sense
• Comparison using axes can work sometimes, but it might narrow down your ideas. The innovative companies always create a new axis instead of comparing their product by the existing axes - I know it is VERY difficult and I don’t think I can do it, but take some more time to explore around the idea of smell might be helpful to go beyond (ofc I know we don’t have time to stroll around multiple ideas)
• Beautiful and simple animation to clearly convey your idea
• Just an idea for further development - visualize the scent (the steam from the diffuser can shape something, etc.)

Classmate 6

• Amazing graphics
• Creating a good basis of what we know
• Love your precedents- the videos are very good
• Love how you framed your prototype
• I think you should review or do a guide of a perfumery
• https://www.olfactorynyc.com/?srsltid=AfmBOopgpHJnEP49EHXEAy_-DrpRSoS8GWminVxBmunCUSX1R3FvxBy1
• Not machine though
• Ask people if this is needed- a lot of people mix essential oils on their own—- texting diffuser when you send a text it creates an emotion- how can scents illicit emotions?
• Can scents translate where words cannot?
• Could be a fun choose your own adventure- as you make choices in a game/ narrative, you press different buttons creating different smells

Classmate 7

• Good intro for highlighting our lack of vocab for smells
• Interested to see how you will create personalized scents since they’ll be so variable, is there a minimum number of individual scents needed to make a wide range of scents mixtures
• How to make a prototype that can accurately create personalized scents since the way everyone describes scents is very unique too? Need to teach people scent vocab?

Classmate 8

• The visuals are so clear!!! Amazing!!!
• I like the point: people use their experience to describe smell 
• How personalized scent is linked to personal experience and memory?
• How you consider the scenario of your scent blender. If ppl could mix the scent manually, why do they need this machine? (If I want to “send” a “scent message” to my friend, we may need this scent blender)  Uer this blender in Immersive Experience and VR is a great idea!If people have a better understanding of scent, how they could benefit from that
• Your project reminds me the YSL Lipstick Printer

Classmate 9

• Love the intro of the presentation: simple visual and effective messaging! Very clear transition from experiments into findings 
• The visuals of the prototype are very efficient! 
• I do think the market of this design/ product will be targeted at primarily younger people? 
• https://www.biosapothecary.com/collections/1ml-vial This is something similar but i like how you are framing it at the “printer” level so everyone could achieve at home
• This has so much potential and can be branded and messaged as a very cool product that you would see at MOMA design store
• How would you choose your 4 scents? Is this also something users also could personalize? 

Critic 1

• Clear narrative supported with clear visuals; complementing each other
• Distillation of multi, mixed and scent actuation ot create your own space is quite compelling 
• However, how do you reconcile your argument of ‘scalable’ with 4 scents? how would this be scalable with the range of scents that are actually possible?
• As crits pointed out - if the argument is about personal, Then scenarios of sue would be important

Critic 2

• Standards / standards + color / top-down view
• Printers - food etc. showing what the gap is
• It’s cool to have this top-down approach / But do you have a very specific scenario (such as VR for xyz…)
• If you would be selling this to us; it would be important to have scenarios
• In the store - what if the store smells like x in the morning
• For the immersive experience - what is xyz scenario
• Art of Scent at MAD Museum in New York

Critic 3

• Few precedents:
  • Place in Soho called ‘olfactory something’
  • Rubin museum -  exhibition xxx
• What is the range of scents you are trying to present? Who is it personal to?
• Set the candle / essential oils - it seems to be the space where a lot of people are trying to create new scents
• There might be something interesting about olfactory gradation